This Brass Tacks Article came up in my Google feeds today. It was convenient since I’ve been pricing quotes on garage door installation and tree removal.
I really am amazed that there are so few online reviews for any services in the central Illinois area.
The article touches on the concept of using reviews to improve business practices – and this may be a chance to tackle some great marketing potential. Instead of looking for good reviews to grade employees, encourage reviews by consumers that help you improve your company and practices – And here’s the best part, you can confront critical reviews in a positive way that improves your public image, ask these guys.
I mean, your other option is to keep a low profile and hope that people either post only positive public reviews or nothing at all, but that chancy and doesn’t leave much power in your hands.