This was an early heuristic evaluation and part of a larger project at Depaul. The heuristic evaluation was conducted as a group effort. Each project member conducted the evaluation separately and then convened to exchange notes.
Final report written by Andrew Wasowicz
Assets came from several projects completed at Depaul University as a Graduate Student and at Grainger as Lead UXA.
Project: Trail Call (Depaul University)
Interviewed several users of the bike trails in the Chicago Land Area to understand how and why they used the local bike trails. This user map was developed to create a visualization of the user behaviors reported.
High Level Sign In Concepts
Project: Improved Sign In (Grainger, Lead UXA)
After competitive analysis of several sites including Grainger.com the following criteria (Restrictiveness, Visibility, and Frequency) were selected and visualized for A/B tests intended to optimize sign in interactions. The Concepts where used to level set the language between stakeholders and to give designers an idea of how each interaction could be tweaked by altering it along the three criteria.
Project: Display Product Alternates (Grainger, Lead UXA for initial planning)
Several early concepts were created during brainstorming sessions with Technical Product Managers and Developers. Early iterations were redrawn digitally and presented in early stakeholder conversations.
Greater detail detail was added to the concepts as less viable ones were weeded out. Further brainstorming was done to sketch out potential interactions on the page.
Greater fidelity was used to provide a better idea of spacial requirements of the existing pages. Built to be used for early user prototyping.
Wireframes provided greater detail on the nature of the interactions
Development of a tax jurisdiction selection form that would prompt users to select their Tax jurisdiction when the system is unable to validate jurisdiction automatically. The shipping address management features had previously been built into the site. This incremental improvements had to align to existing patterns and allow for further improvements (must be scalable).
Requirement: User’s must be able to select the correct tax jurisdiction for the shipping address when the system is unable to validate the correct jurisdiction because multiple jurisdictions may be viable options.
Restrictions: Incremental improvement to existing functionality. All additional functionality must fit within existing patterns in shipping address management and fast checkout.
Tax jurisdictions selection displayed as a progressive reveal of the existing shipping address form. this allowed us to make it easily prompt the user when necessary and to be accessible as part of shipping address selection and editing.
The Internal Employee Access project sought to build a portal through which internal employees handling customer order management could gain visibility into customer orders.
Role: Lead UXA
Scope: Minimum Viable Functionality.
Requirements: Provide the user with visibility into the status of orders currently in pre-approval, orders currently in fulfillment, and orders that cannot be found between processes (potentially failed).
Users must be able to view high level information including; Date Created, Order Number, Total Line Items, Total Order Price, Order Status, and Current Approver (Currently Submitted To)
Early work focused on understanding how Customers orders should be organized. Discover research suggested that a program centric view would be optimal. Due to scope constraints the project team settled on a order centered View.
Validation testing was done and several usability enhancements were added after the initial iteration. We found that users needed to search and filter by only certain criteria. Functionality and interaction of Search and Filter saw functional and visual improvements in the final iterations of the project.
The final iteration has now seen strong positive reaction from users.
The Price Standardization Project attempted to align all contexts of price display across platforms including Web, Mobile App and Mobile Web.
Role: Lead UXA (Intern)
Scope: Multi-platform Alignment.
Requirements: Pricing across and within platforms displayed with little consistency because of several previous projects that focused tactically on individual pricing situations.
A singular set of guiding principles needed to be developed in order to provide a structure for all future work on pricing and the display. This had the additional benefit creating a price based guideline when future projects would alter the display of product information.
A general framework was developed to guide the display of price based on space and alignment restrictions. This was done after all instances of price display were located, catalogued, and analyzed for their strengths and weaknesses. Initial Iterations developed a basic bell curve pattern of pricing where less pricing information would be displayed at the beginning and end of the shop/buy flows and the greatest amount of information would be displayed within the core interactions of the flows.
Display improvement were recommended to decrease confusion between price related and non-price related elements. Several icons about the product were inconsistently proximal to price display. By moving these icons pricing was made clearer and different product display layouts become more consistant.
The complete set of guidelines had the added benefit of informing UXAs developing the display for products to be able to anticipate the spacial requirements of pricing.